KMID : 1001320150420040153
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Social Welfare Policy 2015 Volume.42 No. 4 p.153 ~ p.180
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Study to Identify the Type of Recorgnition about Corporate Social Responsibility Method and Outcome
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Hyun Kwang-Heui
Yun Sung-Ho
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Abstract
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This study is to identify the type of recognition for Corporate Social Responsibility methods and outcomes were manager of the corporate to seek an alternative to a successful corporate Social Responsibility. For this research, Q methodology was applied. Corporate Social Responsibility with respect to methods of "stakeholder-oriented type", "corporate-oriented type" were derived, about the outcomes "Giver and Taker both satisfy emphasis type", "stakeholder direct satisfaction emphasis type", "social mission emphasis type". The results of this study will be helpful in making a efficiency communication structure of businesses and social welfare organization, related policies for the implementation and expansion of indigenous corporate social responsibility may be helpful. In addition, autonomous networks formed according to the result of this study, and access to the policy proposals such as a closed network formation, policy partners.
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KEYWORD
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CSR, Corporate Social Responsibility, manager of CSR, Q method, stakeholder
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